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About Us
About Incubation Program
It is a one of a kind initiative by Maruti Suzuki to engage with very early stage Startups working on high risk disruptive technologies. It aims to open the gateway to a myriad of opportunities & creates an impact on society. Powered by IIM Banglore NSRCEL, it help startups working on technology based innovations that can be applied in Mobility space.
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Opportunity for paid POC with Maruti Suzuki
Access to Industry Experts
Mentoring and Networking Sessions
Guidance on Regulation
Funding
Need Assessment
International Immersion
Prizes worth INR 1Cr
Cohorts
Incubation Program is engaging with early-stage startups working on high-risk disruptive technologies. Post the Demo Day, winners get a funded PoC to work on an actual use-case with Maruti Suzuki.
10, July 2025
Maruti Suzuki Incubation Program for Mobility Startups Cohort 4 Onboarding.
Cohort 4
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Incubation phase of Incubation Program for Mobility Startups is in progress
Maruti Suzuki Incubation
Program Structure
Call for applications
Screening with telephonic interviews
Shortlisting for Cohort
Internal review by vertical heads
Onboarding & needs assessment
Mentoring & networking
Pitch Day
PoC (Proof of Concept with Maruti Suzuki)
Demo Day
Evaluation Process
How It Works
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Inviting Applications & Shortlisting Startups
Startups with Disruptive technologies, unique and high risk ideas are screened.
Inviting Applications & Shortlisting Startups
Startups with Disruptive technologies, unique and high risk ideas are screened.
Incubation Phase
Selected startups work with Maruti Suzuki on a live use case to co-create innovative solutions. They receive mentoring support, investor connects & access to domain experts by NSRCEL.
Demo Day
Startups pitch their board room solution to Maruti Suzuki’s management and winners get an opportunity to do Paid POC with Maruti Suzuki.
Paid POC
Winning startups get access to the vast test bed of Maruti Suzuki and deploy their co created solutions with MSIL business teams.
Go To Market
Post Paid POC, the startup have the opportunity to Go to Market with Maruti Suzuki.
Inviting Application
Who Can Apply
Eligibility Criteria
- Should be in operation for less than 10 years
- Should not have more than 50 member team
- Should be a technology based company
- Should be incorporated in India
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- GREEN MANUFACTURING
- MOBILITY/MOBILITY INFRASTRUCTURE
- VEHICLE TECHNOLOGY
- DATA & AI
- CLEAN TECH
Manufacturing Materials
GREEN MANUFACTURING
Circularity
GREEN MANUFACTURING
Logistics & Manufacturing
GREEN MANUFACTURING
Sustainable Packaging
GREEN MANUFACTURING
Traffic Management
MOBILITY/MOBILITY INFRASTRUCTURE
Transport Management
MOBILITY/MOBILITY INFRASTRUCTURE
Urban Mobility Planning
MOBILITY/MOBILITY INFRASTRUCTURE
Rural Mobility
MOBILITY/MOBILITY INFRASTRUCTURE
Last Mile Connectivity
MOBILITY/MOBILITY INFRASTRUCTURE
Autonomous Mobility
VEHICLE TECHNOLOGY
Connected Cars
VEHICLE TECHNOLOGY
Vehicle Diagnostics
VEHICLE TECHNOLOGY
Shared Mobility
VEHICLE TECHNOLOGY
Advanced Driver Assistance Systems
VEHICLE TECHNOLOGY
Infotainment Systems
VEHICLE TECHNOLOGY
Vehicle Safety
VEHICLE TECHNOLOGY
Predictive Maintenance
VEHICLE TECHNOLOGY
About Us
Mobility Startups Fuelled by IIMB-NSRCEL
Our
Mentors
Maruti Suzuki Innovation provides a foundation that startups need to showcase their solutions on a larger canvas and propel their growth.
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incubation
Our
Partners
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
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Our
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Frequently Asked
QUESTIONS
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Who is eligible to apply?
Early-stage startups who have an innovative technology and solution that can be applied to Automobile and Mobility sector and who fulfill the eligibility criteria listed above.
Can a single founder apply to the program?
Yes. We accept applications from solo founders.
I have two ideas? Can I submit two applications?
Each applicant must apply with a single idea.
If I have applied in the past, can I apply again?
Sure, but to improve your chances of selection do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.
What stage should the startup be in to be eligible?
Early-stage startups that demonstrate the potential to innovate, implement and create impact in the innovation areas listed in ‘Who is it for?’ section.
What do you look for in an applicant?
Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into the program.
What is the selection process?
After reviewing your application, promising candidates will be invited for an online interview. During this time you will be asked to pitch to the panel from NSRCEL and Maruti Suzuki, so we can better understand the solution you have to offer and what you are seeking from the Mobility Startup Incubation.
How much does it charge to participate in the program?
It is free of cost. The program is fully sponsored by NSRCEL and Maruti Suzuki.
Where will the program take place?
Activities related to the program will be conducted both online & in-person.
Do I need to be present for the entire duration of the program?
We recommend that at least one of the founders attend the sessions and activities as part of the program, to benefit from the sessions and workshops designed specifically for the program.
How long is the program for?
The Incubation Program is for a period of 6 months.
Who can attend? How many members can attend the program?
2 members including the founder can attend the program.
How much equity does NSRCEL or Maruti Suzuki take from my startup?
Neither NSRCEL nor Maruti Suzuki take any equity from the ventures,which are part of this program.
Will I receive funding?
Upon successful completion of the PoC with Maruti Suzuki, startups will become eligible for consideration for investment under the Maruti Suzuki Innovation Fund.
What are the program engagement activities?
Startups in the Incubation program will have access to virtual workshops, one-on-one mentoring sessions, peer-peer learning activities, masterclasses specifically designed as per startups’ needs and networking sessions with our network of advisors and community of founders. Selected startups will get to work on a live use-case with Maruti Suzuki and present the solution to the top management on the Demo Day.
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