About Us
Maruti Suzuki Innovation
Maruti Suzuki Innovation is a game changing initiative that will revolutionize automotive innovation in India. It is the platform for providing the right direction and the support to the startups to develop innovative solutions. Our programs enable startups to validate their solutions, build from concept to pilot and work on a paid project. Further we provide opportunity to go to market and attract compelling investments.
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Benefits of Maruti Suzuki Innovation -
- Faster Go to market
- Refine Your offering with Maruti Suzuki Test Bed
- Win Paid Proof of Concept
- Attract Compelling Investments
- Network with industry experts
Startups Engaged
200+
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Startups Evaluated
6000+
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On boarded as Business Partner
30+
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POCs Enabled
50+
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At Its Core
- Objective Engage with startups from mobility, community service, social entrepreneurship, merchandise and all mobility tech related solutions.
- Stage Of Startup Idea stage
- Stage Of Product Initial prototype or MVP
- Program Duration 9 Months
- Funding stage All
In Collaboration with the prestigious IIMCIP, the nurture program focuses on early idea stage startups
- Objective Early stage Engage in High-Risk Disruptive Technologies
- Stage Of Startup Early stage
- Stage Of Product At Least MVP
- Program Duration 6 Months
- Funding stage Boot Strapped, 50 Lacs to 1 Cr
In collaboration with the prestigious IIM Bangalore's Startup Incubator - NSRCEL, the Incubation Program focuses on Ideation and Prototyping with very early stage startup
- Objective Accelerate Startup Growth
- Stage Of StartupEarly Stage, Pre Series A
- Stage Of ProductMVP or Few Customers
- Program Duration6 Months
- Funding stageLess than 3.5 Cr
Maruti Suzuki Accelerator Program creates an environment that nurtures & accelerates the growth of early-stage startups participating in the program
- Objective Quicker Adoption of Technology
- Stage Of StartupSeries A,B Mature Startup
- Stage Of the ProductRefined Product, Multiple Customers
- Program Duration2 Months
- Funding stageSeries A, > 7 Crore to 15 Crore+
In Association with T-Hub, Mobility Challenge provides the mature Startups from around the world a platform to showcase there solutions and Go-To-Market faster with Maruti Suzuki
- Objective Strategic Investment in Startup
- Stage Of StartupIdea Stage/ Early Stage Startup/Pre Series A/ Series A
- Stage Of ProductRefined Product, Multiple Customers
- Program Duration6 Months
- Funding stageMinority Stake to grow along with the Startup
- Eligibility CriteriaPart of Maruti Suzuki Innovation program Successful completion of Paid PoC
MSI Fund supports automotive startups that have the potential to stand apart & make a mark, by providing investments that help them scale faster.
Steps
How It Works
Programs under the Maruti Suzuki Innovation umbrella are designed to provide a one-of-a-kind experience to the participants. Divided into five phases, these programs allow startups to showcase their capabilities, receive guidance from subject matter experts, and co-create solutions with Maruti Suzuki for the automotive industry.
STEP
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Opening & Evaluation of Applications
Post initial screening, startups with feasible, cost-effective and unique ideas that are best suited for the program are selected for the next phase.
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Access to Innovation ecosystem
Qualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country.
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Grand Finale
This is the main event where participants present their cutting-edge solutions co-created with Maruti Suzuki to a jury comprising of the company's top management.
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Proof of Concept
The winners get an opportunity to do a paid Proof of Concept (POC) to refine their solution and make it scalable.
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Go -To Market
At the end of the program, the startups stand a chance to Go-To-Market with Maruti Suzuki and execute their solutions in the market.
our
Partners
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
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Our
Mentors
To support our alumni startups and offer them the guidance to refine their product/solution and become industry ready, we have a large pool of experts that guide our startups towards success.
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Anoop N Menon
Anoop N Menon
Principal, Investment, Chirate Ventures
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Devasis Gupta
Devasis Gupta
Mentor, IIM Calcutta Innovation Park
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Dr. Tapan Sahoo
Dr. Tapan Sahoo
Executive Officer, Digital Enterprise and Information & Cybersecurity, Maruti Suzuki India Limited
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Manish Gupta
Manish Gupta
CEO & Co-Founder, Rezo.ai
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Panneerselvam (PS)
CEO, MeitY Startup Hub
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Rajesh Uppal
Rajesh Uppal
Senior Executive Director (HR & IT), Maruti Suzuki India Limited
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Rohan Chhatwal
Rohan Chhatwal
Vice President-Innovation, Governance & Business Excellence
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Subhrangshu Sanyal
Subhrangshu Sanyal
CEO, IIM Calcutta Innovation Park
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Our
Shining Stars
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Frequently Asked
Questions
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What is Maruti Suzuki Innovation?
Maruti Suzuki Innovation is an initiative started with an aim to drive open innovation by collaborating with startups and providing them with mentorship as well as access to Maruti Suzuki’s vast testbed and extensive domain expertise.
How does Maruti Suzuki Innovation Work?
The program is divided into five phases that allow participants to showcase their capabilities. Post initial screening, startups get access to Maruti Suzuki Innovation ecosystem to showcase a board room solution to top management on Demo Day. The winners get to do a paid POC with Maruti Suzuki and a chance to Go-To-Market together.
What all programs are there under Maruti Suzuki Innovation?
Maruti Suzuki Innovation comprises of the following programs –Pre-incubation Program(Maruti Suzuki Nurture), Incubation Program (Maruti Suzuki Incubation Program), Maruti Suzuki Accelerator Program, Mobility Challenge and an Innovation Fund, with each having its own specific objective and benefits that are extended to the participating startups.
Which program is best suited for your startup?
The programs are carefully designed to cater to the entire spectrum of startups in the ecosystem.
Pre-incubation(Nurture) Program—Early idea stage startups (Domestic)
Incubation Program—Idea Generation & Seed stage startups (Domestic)
Accelerator Program—Early & Growth Stage startups (Domestic & International)
Mobility Challenge—Mature Startups (Domestic & International)
Is it only meant for startups in the Automobile sector?
No. Maruti Suzuki Innovation also supports complementing startups with technologies, solutions and services that might be used in the mobility & automobile space. Please mention your application and how you think your startup could contribute to this sector.
Does Maruti Suzuki Innovation charge a fee for its programs or any equity fee is involved?
Application to Maruti Suzuki Programs is free. Additionally, all Maruti Suzuki Innovation programs are equity free. However, by completing a successful PoC in Innovation Program, you become eligible for applying to Maruti Suzuki Innovation Fund.
If a startup has applied in the past, can it apply again?
Sure, but to improve your chances of selection, do highlight any additional information of your progress since your previous application with specifics on how your idea can be applied to the Automobile and Mobility sector.
What do you look for in an applicant?
Founders are required to be committed to their idea full-time and must demonstrate the ability and entrepreneurial mindset to build and grow an organisation. While we love to work with startups with existing traction and customers, it is not a prerequisite for acceptance into any of the programs under Maruti Suzuki Innovation.
What do the startups get from the Maruti Suzuki Innovation ecosystem?
Qualifying startups receive guidance from Maruti Suzuki domain experts, mentors associated with domestic & international startup ecosystems, recognition with nationwide PR and access to the largest automotive testbed in the country. Also, the winning startups get to do a paid PoC with a chance of receiving funding support and going to market together.
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